A friend of mine, Faythe Murphy, posted this on facebook a day or so ago. It really stuck with me and fits the elephant or feather paradigm. An old Cherokee told his grandson, “My son, there is a battle between two wolves inside us all. One is Evil. It is anger, jealousy, greed, resentment,...
My brain has been cursed with my metaphor of elephant or feather. Frankly I have been stuck figuring out how to get some lift off with this idea. My latest “aha I think its figured out” was a few days ago when I came up with: riding elephants and blowing feathers. This captures the essence of...
Child pushing an elephant into his wagon Trying to grasp the difference between push marketing and pull marketing could be easier if you thought about what is like to push an elephant compared to pulling on a feather. You can look forward to these concepts being explored further in a chapter one day. While...
Pondering some fine tuning or expansion of the elephant or feather concept. Of course I am. Below is a recreation of a diagram from the white board in the shed. I know its not as rustic as getting snap from inside the shed — but you have to keep some things private. Some preamble...
Black or White? Heaven or Hell? Elephant or Feather? The problem with dichotomies is that things are rarely one or the other. Sometimes they are a bit of both. If the Catholics can create purgatory then it only seems fair that elephant or feather can have Dumbo: a sort of in between place to put...
Today is day one of book writing 101 for me. Feeling quite comfortable with the idea of taking on this new challenge. I am going to start by offering free branding and marketing consulting to Bush clients (past and present) using the elephant and feather as a frame work for exploring their business opportunities....
Read all about the birth of this idea on the Bush Branding & Marketing blog.