Dan Swan-Elephant Tamer

It’s so exciting to have a great idea and have no idea about how to monetize it. You just need to have faith, patience and belief. It also helps to know people who you trust and share your passion for business. Bring on Daniel Swan. Dan and I have known each other for over five […]

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Smell the Gunpowder

Did a bit of firing. Just bought the rights to use this illustration from our istock account. Now that I have had my fun it’s time to bring in the big guns to have a go at rebranding this moth balled site. Aim carefully Jason I think this idea is ready to take flight.

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Elephant Feather Logo Design

A website/blog about branding & marketing really does deserve a logo. Classic shoe makers children story here. Time to put into practice the fire, ready, aim strategy that has got me into almost as much trouble as it has got me out of. This classic illustration linked to the physics of elephants and feathers does […]

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Presso and ROK

For the last four years, we have been the exclusive distributors for the Presso Espresso Maker in Australia, New Zealand, Canada, and the USA. The Presso has taught us a lot about espresso and the growing coffee culture. What a ride it has been on the proverbial 3rd Wave of Coffee! It won’t be very […]

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Which wolf to feed?

A friend of mine, Faythe Murphy, posted this on facebook a day or so ago. It really stuck with me and fits the elephant or feather paradigm. An old Cherokee told his grandson, “My son, there is a battle between two wolves inside us all. One is Evil. It is anger, jealousy, greed, resentment, inferiority, […]

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Object of Desire

It has been a while since I have had a chance to think about my shed inspired elephant or feather. Yes I know that does happen once in a while. However, some ideas just take a bit of time to get traction. Ideas are not the only thing that can take time to get traction: […]

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