A website/blog about branding & marketing really does deserve a logo. Classic shoe makers children story here. Time to put into practice the fire, ready, aim strategy that has got me into almost as much trouble as it has got me out of.

This classic illustration linked to the physics of elephants and feathers does a good job of communicating what I believe is the magic behind the branding paradigm/paradox that is Elephant or Feather.

Elephant and Feather Dropping

Time to do a little bit of research to see who is behind this illustration and see if it can be purchased or used with permission.

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