Black or White? Heaven or Hell? Elephant or Feather? The problem with dichotomies is that things are rarely one or the other. Sometimes they are a bit of both. If the Catholics can create purgatory then it only seems fair that elephant or feather can have Dumbo: a sort of in between place to put brands […]
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And why would I visit? yahoo.com
Continue readinggoogle.com feather. going to do yahoo next: elephant. think about it.
Continue readingHow to start writing a book
Today is day one of book writing 101 for me. Feeling quite comfortable with the idea of taking on this new challenge. I am going to start by offering free branding and marketing consulting to Bush clients (past and present) using the elephant and feather as a frame work for exploring their business opportunities. This […]
Continue readingElephant or Feather?
Read all about the birth of this idea at http://elephantorfeather.com/2010/08/22/elephant-or-feather/
Continue readingElephant or Feather?
Last night in the shed I was talking to Alison about our forty acres and described it as a feather in comparison to other properties which were more like elephants. This is an analogy I first came up with in the 80”s as a young gun slogging micro brewed beer in Canada. I get lots […]
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